This is one of my last messages on paper to Rotary World readers. Beginning with the April issue, Rotary World will become a digital publication, delivered to your inbox rather
than your mailbox. There are many reasons to make this shift, a primary one being that electronic editions will allow us to reach more club and district leaders more frequently at a time when international mailing costs are on the rise.
Another important consideration is that digital publications are consistent with the paperless environment that Rotary International is moving toward. Here at the Secretariat, staffers strive to print only essential documents, communicate with Rotarians by e-mail whenever possible, and routinely recycle paper and other items.
By going digital, we are not trying to transfer printing costs to members. In fact, I encourage you to refrain from printing everything we send you. After you have read the electronic Rotary World, you can share it with others via e-mail.
In addition, the digital Rotary World will allow us to target our readers’ interests more precisely and offer you timely, practical information on running your clubs and districts. The electronic edition will also allow us to expand our reader base to include club presidents-elect, district governors-elect, assistant governors, club and district committee chairs, past club and district officers, and any Rotarian interested in taking on a leadership role.
Effective leadership is key to Rotary’s success, and Rotary World is one of our primary
means of communicating with club and district leaders. We hope that our new focus and delivery method will help and inspire you.
Ed Futa